The True Cost of Protecting Customers' Online Accounts...Is It a Cost at All?
Objectives
Determine how the current environment is impacting consumer
perceptions and behaviors
Determine if consumers would be willing to adopt devicebased
strong authentication
Understand if and how device-based account protection
impacts consumers attitudes and behaviors
Quantify the value consumers place in this form of online
account protection
Methodology
Online survey among 8,198 online users actively engaged in
online account-based activities
Administered by LightSpeed Research to its panel participants
between May 10 and May 18
Targeting four distinct audiences: online traders, online auction
participants, online bankers and web portal/mail users (~ 2,000
per group)