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Branching Out: The Online Path to Greater Profitability and Customer Loyalty

Posted: May 1, 2005

Did you know that online customers are >21% more profitable >80% more loyal >Make 30% fewer calls to customer service? This white paper reveals how you can cater to them and >Improve cross-sell ratios >Increase online account openings and applications Consumers are turning to the Internet to make decisions about financial products and services. Are you leveraging your website to attract and retain high-value clients? If you're not providing an effective experience during every visit to your site, you could be driving away your most profitable customers. To build long-lasting and financially rewarding customer relationships, you need to deliver highly-relevant, personalized service during each and every online interaction. Learn how to use your website to cater to high-value customers and reinforce your value proposition. Download the white paper, Branching Out: The Online Path to Greater Profitability and Customer Loyalty.

Finally...A Secure Transaction Card...It's Already In Your Wallet

Posted: February 1, 2006

MagnePrint is able to detect cards that have been illegally reproduced (“skimmed”) as well as cards that have had their data altered. MagnePrint is based upon the principle that all magnetic stripes are intrinsically unique due to the random distribution of the magnetic particles. When viewed as an aggregate, the billions of magnetic particles create a unique magnetic fingerprint which is referred to as the “MagnePrint”. The MagnePrint value changes dynamically with every swipe of the card providing a one time use verifiable password (OTP), obtained from a unique, secure and non-reproducible token. All magnetic stripe cards have this property. Thus, MagnePrint has the additional benefit that there is no need to reissue cards to consumers. The existing magstripe cards in the wallets of consumers are already “MagnePrint enabled” and ready for use.

Making the FFIEC Guidance Operational

Posted: November 1, 2005

On Oct. 12, 2005, the agencies of the Federal Financial Institutions Examination Council (FFIEC) published joint guidance entitled Authentication in an Internet Banking Environment, recommending that financial institutions and their application service providers (ASPs) deploy security measures to reliably authenticate their online banking customers.

Meeting Technology Challenges for Banking and Financial Services

Posted: June 26, 2006

The Itanium® Solutions Alliance has developed a brochure to provide readers with information on Itanium 2-based solutions. Many companies in the banking and financial services industry have successfully deployed Itanium 2-based servers, including five of the top nine financial services corporations. The brochure includes industry challenges, technical information and various end-user case studies.

The True Cost of Protecting Customers' Online Accounts...Is It a Cost at All?

Posted: August 18, 2005

As consumers rely upon the Internet for more and more of their daily activity, they face growing concerns over information security. Almost exclusively, consumer account security is provided via single-factor authentication, i.e., account user name and password. However, the recent rash of identity-related transgressions by some businesses, a notable increase in the number and frequency of phishing attacks and the proliferation of key-logging spyware have all served to heighten consumer sensitivity to online account fraud. Media coverage of such threats has shifted consumers’ perceptions, eroding confidence in transacting online. In fact, a recent Informa Research study found that consumer confidence in transacting online—which had been on the rise from 2000 to 2003—dipped sharply in 2005 from 70% to 59%. To better understand the current consumer environment, RSA Security undertook a quantitative study of 8,200 online consumers in the United States in May 2005. This research showed that over one-fifth of all online consumers feel extremely threatened by online fraud and that two-thirds are concerned that someone will fraudulently access specific online accounts.

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