When the Tel Aviv Stock Exchange (TASE) last month signed a memorandum of understanding (MOU) with the Nasdaq Stock Market, it was the culmination of a year in which the Middle East's largest exchange sought to raise its stature both globally and at home.
Ester Levanon, who took on the chief executive role at TASE in June 2006, has made her goal clear: She wants Tel Aviv to be able to hold its own against the world's largest markets in luring international investors and foreign firms.
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