Randy Cass started First Coverage with the communications needs of both buy- and sell-side firms in mind. The year-old software company offers a Web-based application that streamlines interaction, improves workflow and increases transparency between the buy side and institutional salespeople. The software filters information and measures and ranks relationships, so that the buy side receives more-relevant data.
First Coverage is "enabling the sell side to create custom communications, and it's great," said Denise Valentine, senior analyst with Boston-based Aite Group. "The more companies that do this, the greater pressure it will put on the industry to produce quality research. It raises the bar for everyone."
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